Social Media Optimization (SMO) and Social Media Strategy
By: BrightVolcano / October 30, 2023
Search engine optimization, or SEO for short, has been the best way to achieve a higher ranking in search engines through added value and interesting content. Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. […]
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Google Ads rolls out Demand Gen to all customers globally
By: BrightVolcano / October 23, 2023
Why we care. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. Discovery campaigns only allowed images, carousels, or product data feed for creatives, however, Demand Gen lets you use videos, including both regular YouTube videos and Shorts, giving advertisers more choice when it […]
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10 Best WordPress Download Manager Plugins in 2023
By: BrightVolcano / February 27, 2023
WordPress is great for sharing content and files with your audience. The content management system has a default tool to upload downloadable files and make them available to web viewers. However, that feature offers limited ways of embedding the downloads to a website and lacks file management functionality. WordPress download manager plugins are a great alternative […]
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The Do’s and Don’ts of Branding
By: BrightVolcano / March 23, 2022
Although branding is marketing , it can get confusing for people with little or no marketing experience. A brand is an image people have in mind when thinking about a company’s products and services. It can also be considered an idea in its practical sense and an emotional one. Aside from the physical appearance, it […]
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Why Google Reviews is Good for Your Business
By: BrightVolcano / March 16, 2022
Online reviews have become a vital part of marketing and communication, influencing consumer opinion. Getting customer reviews is very important for your business, and there are various reasons why getting reviews is crucial for businesses. But why customers reviews are crucial to your business? Improve Customer Service By analyzing the reviews that customers have left […]
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Why Visuals are Important?
By: BrightVolcano / March 2, 2022
As more people start using visual content to communicate, online companies create more relevant and engaging content(80% visuals 20% text). They are also adopting strategies to improve the efficiency of their marketing efforts by identifying and reacting to the images that are most relevant to their brand. Creating visual content is an integral part of […]
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5 Content Marketing Tricks to Get you into the Market
By: BrightVolcano / February 23, 2022
Creating and managing a blog while running a business can be challenging. A few content marketing tricks can help you get started and grow your business. Most small businesses avoid investing in content marketing due to its time-consuming nature. However, it’s a highly effective strategy that can bring in more leads and lower costs […]
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7 Key Ingredients of a Successful Digital Marketing Strategy
By: Charbel / May 8, 2019
Are you looking to understand how to create a digital marketing strategy for a client, or even for yourself? If you’re just starting out in the industry practicing on your own is a great way to get experience. The way you approach a digital marketing plan will vary based on an individual business’ goals, but […]
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What Are the Most Effective Digital Marketing Strategies?
By: Charbel / March 8, 2019
There are so many digital marketing strategies, and sometimes it can be overwhelming when you’re trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. […]
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