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0min read

Bitcoin Holds on to $20,000 While Ether, Major Altcoins Slip Under Recession Fears

Bitcoin and the wider crypto market saw a fall in value as investor appetite for risk assets receded yet again on growing fears about an economic downturn. The price of the largest cryptocurrency by market capitalisation had hit a Tuesday high of $21,620 in the evening before slipping to around the $20,000  (roughly Rs. 15.3 lakh).   For more infos, check out this link below:

0min read

3D-printing and humanity

3D printed prosthetics for children.These custom prosthetic arms come in the most fun and amazing color combinations. Check out this link below:

0min read

Manage your work with Mobile Application

With the growing number of people accessing the Internet via smartphones and tablets, mobile app development has the unique ability to access a large number of potential consumers. Customers spend 3 to 4 times longer in mobile apps than desktops; they spend twice the amount of money on mobile apps than on mobile sites; and the average order value on mobile apps is 140% higher than on mobile sites and 130% higher than on desktops. We are one of the best Mobile Apps developers. We provide the perfect mobile app development services at an affordable cost. Take your business in reach of every hand.

3min read

Red Flags for your Small Business

As of November 2020, one out of five small firms in Lebanon was confirmed or assumed to be permanently closed. According to statistics, uncertainty was a significant factor that affected small businesses, especially during times of Covid. Over 30% of US small businesses are currently not operational. More than half of all new businesses fail within a year. This means that many new entrepreneurs don't have the necessary resources to start their own companies. Without the required credit and financial documents to secure a loan, many new entrepreneurs start their businesses without the proper resources to create their own. Even with a consistent loss of revenue, there are still warning signs that a small business owner may be struggling. These red flags can help you spot potential issues before they become too severe. Here are 4 Red flags to consider within your Small Business You Have No Safety Net Left. Unfortunately, not every business owner has the luxury of having an endless support supply. In some cases, failure or even success falls on the shoulders of the owner. One of the first things you should do after investing all of your money into a business is make sure that it doesn't get drained by an unexpected event. Having the proper small business insurance can help you manage the risks and recover from setbacks. You are Making Excuses for your Actions Do you find yourself making excuses or rationalizing your actions? If so, it might point to a crumbling foundation. Instead of hiding under the rug, it's time to face your problems and develop an action plan. This will help you get the help and support that you need. Having a business association can help you connect with like-minded individuals and professionals. You are Borrowing more, Paying Backless. The idea of an unbalanced budget is common, but what you may not realize is how much money you are spending and how little you are collecting. You may also want to talk to your banker about your situation. Each business owner has weaknesses and strengths. Having a rough idea of where you stand can help you get the help you need. If you haven't filed your taxes on time, this could signify that your cash flow problems are starting to affect your business. It can also be a sign that you should keep track of your tax concerns during the year. Sometimes, the problems are on the other side of the ledger. If your clients are not paying their bills on time, it could be time to get a better handle on their accounts. Here is a recommended website for creating a business budget for your small business. You are Facing High Staff Turn-Over It's natural for people to move around, but it's also a sign that your company struggles to retain a solid staff. It can be hard to keep a company running when you have a low number of employees, and you'll need to recruit and train the right people to keep them happy and productive. Consider introducing work-life balance. Make sure that you're doing all you can to boost the morale of your employees. Having regular meetings can help them identify areas of concern and work together to find solutions. Conclusion Success is not a given. If you want to be more successful in the next year, you need to change how you operate. These changes may involve implementing a new tool or improving some of your processes, and others may include making changes to how you operate. Doing so will allow you to improve your performance and make the most of the opportunities presented to you.

2min read

The Do’s and Don’ts of Branding

Although branding is marketing , it can get confusing for people with little or no marketing experience. A brand is an image people have in mind when thinking about a company's products and services. It can also be considered an idea in its practical sense and an emotional one. Aside from the physical appearance, it also has an emotional component that consumers associate with it. This is because the combination of these two factors triggers their reactions when they are exposed to a company's brand. Most of the world's leading brands know that keeping things simple is essential. They don't over-complicate their messages, ensuring that their visual identity is apparent. Having a clear and consistent visual identity is also crucial to help customers understand your brand, and it will allow them to quickly reach out to you and build upon it. Here are the Do and Donts tip you need to consider when branding Do’s Keep it Simple Having a clear and consistent brand identity is essential to ensure that your customers can quickly identify with it. This can be done through the consistency of your promotional activities. The more people see your business in the same format, the more they will likely remember it and eventually purchase it. This is the reason why it is essential to promote it effectively. Confirm your brand Consistency Having a clear and consistent brand identity is essential to ensure that your customers can quickly identify with it. This can be done by using consistent and relevant messaging across all of your marketing channels. A well-designed and consistent brand identity will help your customers remember what you do and make a purchase, and having a compelling and consistent brand will also help them make a purchase. Ensure standardized branding Your brand should be consistent across all departments, and this should prevent miscommunication and ensure that all details are on the same page. Different managers may have their ideas on using the logo during the design and approval process. Make sure to inform every department when finalizing a brand Don’ts Get non-relatable influencers As the era of social media marketing continues, you must get a well-rounded and relatable influencer. This needs to be a successful candidate, but it also has to be related to your brand and product or service. Delay Rebranding When a brand stays the same for an extended period of time, it becomes less relevant to its customers and becomes outdated. To keep them attached, you need to make sure that you are constantly updating your branding. Use a big Logo A big logo doesn’t make your brand big. People don’t like big logos, and top brands don’t use them either. This is because theirs looks awkward and doesn’t represent their brand well. Here is a link for anything that is related to logo guidelines.

1min read

Why Google Reviews is Good for Your Business

Online reviews have become a vital part of marketing and communication, influencing consumer opinion. Getting customer reviews is very important for your business, and there are various reasons why getting reviews is crucial for businesses. But why customers reviews are crucial to your business? Improve Customer Service By analyzing the reviews that customers have left for you, you can better understand how satisfied they are with their service. By analyzing the feedback that consumers have left, you can improve your customer service by efficiently addressing the issues that they face. Increase Credibility Since we are social creatures, we rely on the feedback of others before making a buying decision. Having reviews online helps us do this. Enhance Customer Loyalty Having an excellent online review is very important for consumers. Through it, they can feel like they have a voice and provide feedback in a meaningful and positive way. Upgrade Ranking It’s widely believed that reviews are the most critical factor in determining a business’s local search ranking. Even if they have low-quality links, they can still help boost a business’s rankings. Have Costless Marketing Strategy An excellent online review is worth a great deal, primarily if it provides a continuous positive image for your business. An online review can help boost a business's brand awareness and provide a constant positive impression for potential customers. Feedback from customers is essential for businesses as it can help boost their sales and attract more attention from potential customers. In addition, it is constructive for a company to have an excellent online reputation as it can help boost their search engine visibility.  

2min read

Work-Life Balance

What is Work-Life Balance Work-life balance is a state of equilibrium where the demands of one's career, personal life, and sleeping pattern are equal. Unfortunately, many people tend to have this imbalance. Why is work-life balance beneficial for you? Improves you as an employee's mental health and well-being Enhances happiness Diminishes work stress Let you take control over your career path Enhances Your Ability to Be Present Improves your overall health. One of the major concerns of people working in any industry or profession is to have a healthy work-life balance. Most of them try their hardest to achieve this goal, but the reality is that most of them feel very hard to achieve this goal. A person working 12 hours a day goes to the office or commutes. The balance of 12 hours people use for sleeping and other leisure activities. Usually, people work from home to attend essential work activities. One of the most common factors contributing to people's exhaustion is that they don't have time to spend on other activities, which often leads to various health problems. Follow the rule of 8-8-8 The 8-8-8 rule is a helpful guideline to help people achieve a healthy work-life balance. Ideally, people should spend 8 hours a day on their work and 8 on their activities, and 8 hours sleeping. A balanced schedule will help people prioritize their goals and reduce stress. It will also allow them to enjoy a more organized life Tips for Enhancing work-life balance You can simplify your work-life balance by following these five rules Secure Flexibility at your Work Finding a job that allows flexibility is a must to find a work-life balance. It can be challenging to find a job that works for you and your family. Downsize and Minimize Having the proper amount of space and minimizing the number of rooms in your home can help you achieve a work-life balance. While maintaining the same income, you could save thousands of dollars in the long run by reducing expenses. It could mean lower utility bills, lower property taxes, and more. Reducing your clutter, organizing, and donating items that no longer fit will free up space in your home and allow you to focus on your family and career. It will also conserve your time by not cleaning or maintaining certain items. Unplug your deceives It's also one of the primary work-life rules you should practice. Set aside time each day to unplug and allow yourself to focus on work. Record them in a diary to find out how many hours are being wasted on devices. Check this website for the best screen time tracker. Stick to a Schedule A daily schedule is a great way to keep track of all the essential things for you, and it allows you to dedicate time to those activities that help maintain a well-balanced lifestyle. You should also include time for yourself in your schedule so that you can recharge. Set aside 16 waking hours a day for yourself. Maintain Health, Well-Being, and Passion It's also important to consider your passion for finding a work-life balance. Having time to feel complete will allow you to recharge and achieve goals.    

1min read

Why Visuals are Important?

As more people start using visual content to communicate, online companies create more relevant and engaging content(80% visuals 20% text). They are also adopting strategies to improve the efficiency of their marketing efforts by identifying and reacting to the images that are most relevant to their brand. Creating visual content is an integral part of any marketing strategy, and it can help increase a brand's reach and enhance its image. Analyzing and distinguishing images is an essential part of any marketing strategy. With the help of artificial intelligence, marketers can more easily explore and predict the impact of their content. Did you Know? 90% of information transmitted to the brain is visual The brain processes visual information 60,000 times faster than text As the evolution of artificial intelligence and the Internet of Things continues, the ability to analyze and predict the impact of images will become more critical. Images and videos are more engaging than text on every platform, and they can provide faster information to reach a target audience. Getting people talking about your brand and sharing your content is one of the best ways to boost your online visibility, and another advantage is that it requires less time and effort to produce. Creating images for social media platforms and websites is also a great way to get people talking about you. Another advantage is that it allows you to source user-generated content quickly. Although promoting is essential, it's also vital to avoid overloading followers with too many visuals focused on your products and services. Retweeting, liking, or sharing content shows that you care about the topic or subject of the post, and it also indicates that you are aware of the competition and are open to collaborating.

2min read

5 Content Marketing Tricks to Get you into the Market

  Creating and managing a blog while running a business can be challenging. A few content marketing tricks can help you get started and grow your business. Most small businesses avoid investing in content marketing due to its time-consuming nature. However, it’s a highly effective strategy that can bring in more leads and lower costs than other traditional marketing methods. If you're new to content marketing, these are some of the easiest and most effective ways to get started. Set Specific Goals Not working toward a set of goals can waste your content marketing efforts. For instance, instead of creating a content plan that will get 1000 visitors a day, create content that will generate 1000 leads a month. The key to reaching your goals is to measure your content marketing campaigns' return on investment(ROI). By collecting and analyzing your content marketing ROI, you'll be able to set goals that are aligned with your business's needs. Repurpose Old Content After creating a great blog post, make the most of it by repurposing it. Instead of just publishing the post, create new content such as YouTube videos, social media posts, and infographics. Rather than just writing a simple blog post, create a slideshow that highlights the critical points of your article. This method will help boost your website's traffic and attract more visitors. And instead of creating multiple blog posts a week, try creating two great blog posts and converting them to different content formats. Segment Your Email Lists When you create content that's useful to your audience, many people will subscribe to your list.\\ However, as your list gets bigger, it will be harder to reach specific audiences through email campaigns. You can easily create email campaigns that target particular audience wishlist segmentation. For example, you can send different emails to different audiences to increase conversions and open rates. Use The Right Automation Tools Many Content Marketing Automation Tools can help you manage your content marketing efforts. One of these is Hootsuite, enabling users to schedule and monitor their social media posts easily. Finding the right automation tool will allow you to get the most out of your social media marketing efforts. For example, CoSchedule automatically sends your posts to your Facebook and Twitter pages. To get the most out of these tools, make sure that they do all the work for you. Also, make sure that you log into your social accounts at least twice a day to keep up with your customers. When creating content, always use your approach. It’s essential to develop a unique voice for your brand and make it easy to recognize. Using your narrative can tell incredible stories, which is a great way to connect with people through content, and it can also be used to create more engaging posts. There are many ways to improve your content marketing efforts. One of these is creating social media posts and converting blog posts into lead magnets. Creating a content strategy is very labor-intensive, and it’s essential to make sure that you get the most bang for your money. One of the easiest ways to streamline a content strategy is by creating content that fits the needs of different partners.