Although branding is marketing , it can get confusing for people with little or no marketing experience. A brand is an image people have in mind when thinking about a company’s products and services. It can also be considered an idea in its practical sense and an emotional one. Aside from the physical appearance, it also has an emotional component that consumers associate with it. This is because the combination of these two factors triggers their reactions when they are exposed to a company’s brand.

Most of the world’s leading brands know that keeping things simple is essential. They don’t over-complicate their messages, ensuring that their visual identity is apparent. Having a clear and consistent visual identity is also crucial to help customers understand your brand, and it will allow them to quickly reach out to you and build upon it.

Here are the Do and Donts tip you need to consider when branding

Do’s

Keep it Simple

Having a clear and consistent brand identity is essential to ensure that your customers can quickly identify with it. This can be done through the consistency of your promotional activities. The more people see your business in the same format, the more they will likely remember it and eventually purchase it. This is the reason why it is essential to promote it effectively.

Confirm your brand Consistency

Having a clear and consistent brand identity is essential to ensure that your customers can quickly identify with it. This can be done by using consistent and relevant messaging across all of your marketing channels. A well-designed and consistent brand identity will help your customers remember what you do and make a purchase, and having a compelling and consistent brand will also help them make a purchase.

Ensure standardized branding

Your brand should be consistent across all departments, and this should prevent miscommunication and ensure that all details are on the same page. Different managers may have their ideas on using the logo during the design and approval process. Make sure to inform every department when finalizing a brand

Don’ts

Get non-relatable influencers

As the era of social media marketing continues, you must get a well-rounded and relatable influencer. This needs to be a successful candidate, but it also has to be related to your brand and product or service.

Delay Rebranding

When a brand stays the same for an extended period of time, it becomes less relevant to its customers and becomes outdated. To keep them attached, you need to make sure that you are constantly updating your branding.

Use a big Logo

A big logo doesn’t make your brand big. People don’t like big logos, and top brands don’t use them either. This is because theirs looks awkward and doesn’t represent their brand well.

Here is a link for anything that is related to logo guidelines.