Search engine optimization, or SEO for short, has been the best way to achieve a higher ranking in search engines through added value and interesting content. Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. Rebuilding natural-looking links is becoming increasingly difficult. In recent years, social media has undermined structures that were long the preserve of search engines.
As a result, Google can no longer escape the growing influence of social media as an important communication channel on the Internet. For a long time now, Google has been crawling comments written on Facebook, LinkedIn and Instagram in addition to posts. All included media, links, mentions and trends were included in the Google algorithm as additional factors to determine the position in the search results. The extent of the influence of these factors has not yet been clearly established. However, the first signs indicate that the number of likes, shares and comments have an influence on the ranking.
Although all links from social media are marked with the Nofollow attribute, Google has confirmed the positive influence of links from social media portals on a page. “Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by making how many people shared an article.”
It’s not just links from users and social media profiles that can positively influence a page’s ranking. Backlinks are no longer measured only by PageRank inheritance, but actual traffic has also become an important quality factor. Which blog has the most influence? Which website gets the most traffic? The right combination of SEO and social media offers clear advantages for both channels and can improve rankings through strong interaction.
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